Coast Sydney Seafood - Yr 11 Report

Synopsis: Brand Image Description of target commercialise I am creating a medium-high standard of sea pabulum, in a popular do master(prenominal) of a function of Sydney. I have decided that my target market give comprise of: * Tourists * Families * Mid-High Level In deducts * Adult Couples Justification of target market brim is located in the Rocks, Sydney. The Rocks is a location, which offers stunning views. Near by is circular quay, the hub of Sydney harbour and stepping point of some of Sydneys capacious attractions with ferries departing and arriving every few minutes. Also neighbouring the Rocks is the international passenger utmost stage for all tourists traveling by cruises. This means that tourists get out constantly be within the vicinity of sea-coast. With the presence of the opera house family unit and the Harbour Bridge, a sizeable amount of Families, Tourists and Couples pile be found among the streets and waterfront. As these people come for the views and past culture, which the Rocks provide, they besides seek food and restaurants that bequeath satisfy their cultural and charming desires. Brand Image As the word Coast springs to mind, thoughts of beaches, the ocean, great clear waters and the shore all come to mind. With the dandyish design and wavy design of the logotype, people go away presuppose of sophisticated and high quality seafood.

To promote stag aw beness, the restaurants logo will be displayed on all menus, packaging, waiters shirts, chefs aprons and serviettes etc. As well as strong shop signage, the main i ntellection is to bombard the customer from ! the moment the walk in to fortify our patsy and associate it with high quality eat. As they are being surrounded by our brand they will protrude to associate our product with high quality dining and food. Our food and service also contributes to how the public view our brand with word of mouth. High quality must be maintained, as this is an important part of our brand image. Quality of brand cheer and unique methods Layout...If you want to get a full essay, register it on our website: BestEssayCheap.com

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